Amadai Center Multifunctional Building by Notash Dadjoo

Bronze Architecture · 2020

Amadai Center Multifunctional Building

by Notash Dadjoo

Bronze A' Design Award 2020 in Architecture
CLIENT: NDAStudio
Estimated Number of Design Views: 11,981
Verification code D6357FD9CE · Verify this award

Visit Site View at A' Design Award Press Release

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About Amadai Center Multifunctional Building

Birthing, flourishing and the paradox of roughness and elegance, extracted from regional mountainous landscape, lie at the heart of this project design concept. In giving birth, head appears first so by burying half of the building other half seems to head-out of ground. The conceptual paradox appears in building’s heavy forms head-out of its green context which flourished from inside through its infiltrated open spaces. Visibility from city-to-site and otherwise, sustainability, contextual design, local heritage and enhancement of ecological and social aspects of project take place in design.

About the Bronze A' Design Award

Amadai Center Multifunctional Building is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Amadai Center Multifunctional Building is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Amadai Center Multifunctional Building splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties: The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging: The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags: Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology: The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge: To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research: An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration: Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration: This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow: The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents: Copyrights belong to Notash Dadjoo, 2019.
Image Credits: All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019