Show Graphic Video Content by Erik Islamov is a highly esteemed winner of the very prestigious 2019 Bronze A' Design Award in Event and Happening Design Competition Category.
BronzeEvent· 2019
Show Graphic Video Content
by Erik Islamov
Client: The Safronov Brothers
Bronze A' Design Award Winner in Event Category
Verified Award Winner
Verify Award Status for #85487The Design
About Show Graphic Video Content
This production involves more than 200 square metres of screens. Volumetric lighting and complex decorations immerses the audience into a new galaxy, that no one has seen or imagined before. Light and sound effect power is measured in thousands of megawatts; and all performances are based on futuristic technologies. This show has been a great success among viewers of all ages and constantly sold out to full houses.So far 19 countries have applied and are waiting to see the world tour of this magical show.
The Recognition
About the Bronze A' Design Award
Show Graphic Video Content is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Show Graphic Video Content is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Show Graphic Video Content splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to creating immersive experiences through 200 square meters of screens in Show Graphic Video Content has redefined theatrical presentations - could you walk us through the creative process that led to this groundbreaking fusion of technology and storytelling?
My primary goal was to create a visual universe that would not feel like a screen backdrop, but rather become a living part of the performance itself. When I first read the script and studied the technical layout of the three screens, I immediately imagined a complete world where digital environments, stage scenery, lighting and actors would exist as a single organism.The creative process started with narrative analysis rather than visual design. I identified the emotional journey of the audience and translated each scene into a visual language. Every planet received its own atmosphere, color palette, architectural logic and movement style. Technology became a storytelling tool rather than a goal. The final result was an immersive environment where viewers felt they were traveling through an entirely new galaxy instead of watching a traditional stage production.
The record-breaking attendance and consistent sold-out shows for Show Graphic Video Content demonstrate exceptional audience engagement - what specific elements of the visual design do you believe resonated most powerfully with viewers across different age groups?
I believe the strongest element was the sense of wonder. Children were fascinated by the fantasy worlds, giant cosmic landscapes and dynamic visual transformations, while adults appreciated the cinematic depth, atmosphere and technical sophistication.I intentionally avoided creating visuals that targeted a specific age group. Instead, I focused on universal emotions such as curiosity, adventure and discovery. The combination of large-scale environments, vibrant colors, volumetric effects and realistic motion created a visual experience that could be understood emotionally by everyone, regardless of age.
Given the ambitious scale of Show Graphic Video Content and the remarkably short three-week production timeline, how did you manage to develop and implement such complex 3D content while maintaining the high artistic standards that earned recognition at the A' Design Award?
The key was a highly structured workflow combined with extensive professional experience. I handled the concept development, art direction, animation, rendering and post-production personally, which allowed me to make decisions quickly without losing consistency.Years of experience in large-scale visual productions taught me how to balance creativity with production efficiency. Instead of creating visuals sequentially, I developed multiple scenes simultaneously while maintaining a unified artistic language. Every design decision was evaluated according to its impact on storytelling, which helped maintain quality despite the extremely limited schedule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I have developed 3D content for the Safronovs' Magic and Tricks show. Due to large attendance, this event got the first place in Russia during 2018 New Year Holidays. The fantasy fiction theme in creativity has always attracted me. I can clearly see exactly what would look winning on a screen projection. There were three screens on the stage in this show. I developed the picture, style, composition, and animation.
- Dimensions & Packaging
- The total screen size is 200 square meters. It took three weeks to finish all stages of work. The video content for the 'Mystery of the Three Planets" show was developed in shortest time possible, which is not quite common for such level of the event.
- Tags
- Art Director, Senior Design, design, stage, video mapping, content, art
- Production Technology
- The video content for the 'Mystery of the Three Planets" show was developed in shortest time possible, which is not quite common for such level of the event. The idea, the concept, the animation, the rendering, and post-production have been fully implemented by me. It took three weeks to finish all stages of work.
- Design Challenge
- Difficulties in creating a project were limited in time. A large number of episodes in the show under which rendered 3d graphic backgrounds.
- Research
- This show has seen a record numberof viewers. The show went on for 14 days, with 3 shows each day. The capacity of the hall was 7000 seats, with not a single seat empty. So far 19 countries have applied and are waiting to see the world tour of this magical show.
- Inspiration
- While working on this project my task was to create a unique video atmosphere which would become one world with complex decorations, stage lights, and the play of the actors. I expected that people of all ages will come to watch the show. As soon as I read the script and got familiar with technical parameters of the screens I immediately knew what the picture should look like exactly. This show has seen a record numberof viewers. The show went on for 14 days, with 3 shows each day.
- Project Duration
- The project began on November 20, 2018 and ended on December 23, 2018 Moscow. Russia
- Operation Flow
- Light and sound effect power is measured in thousands of megawatts; and all performances are based on futuristic technologies.This production involves more than 200 square metres of screens.Volumetric lighting and complex decorations immerses the audience into a new galaxy, that no one has seen or imagined before.
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