Iron Interior · 2019
Niannujiao Jiaoding Flagship Store Flagship Store
by Tomohiro Katsuki - Prism Design
- A' Design Award 2019 in Interior
- CLIENT: Prism Design
- Estimated Number of Design Views: 13,632
- Verification code C02D1999C3 · Verify this award
Colors
About Niannujiao Jiaoding Flagship Store Flagship Store
Niannujiao Jiaoding Flagship Store is a retail interior in Beijing, China, that holds two women's fashion brands in one space of 180 square meters. The design concept is balanced neutral. Style, color, circulation, function and product range are balanced so that each brand keeps its own character. Niannujiao is elegant and clear, while Jiaoding is modern, simple and fashionable. Materials include gray slate tile, bronze steel plating, clear mirror, white and pink paint, wood sheet, fabric and artificial terrazzo.
About the A' Design Award
Niannujiao Jiaoding Flagship Store Flagship Store is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Niannujiao Jiaoding Flagship Store Flagship Store is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Niannujiao Jiaoding Flagship Store Flagship Store is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Image Credits
- Photographer:Katsumi Hirabayashi