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Florian Seidl's Milk Easy Plus Frother commands the visual field as a monolithic sculptural form rendered in a sophisticated matte charcoal finish that absorbs ambient light while maintaining subtle…
Florian Seidl's Milk Easy Plus Frother presents a vertically oriented product composition centered within a pristine, neutral field that emphasizes the appliance's sculptural geometry and refined…
Florian Seidl's Milk Easy Plus Frother presents a meticulously composed overhead view revealing the interior chamber of a cylindrical vessel rendered in sophisticated gradations of cool neutrals…
A slender vertical shaft rises from a tripartite base in this precisely engineered culinary instrument, the Milk Easy Plus Frother by Florian Seidl, where sculptural form meets functional imperative…
Florian Seidl's Milk Easy Plus Frother presents a masterfully composed product study anchored by a cylindrical appliance form that commands the central foreground with sculptural authority, its…

Silver Home Appliance · 2026

Milk Easy Plus Frother

by Florian Seidl

  • Silver A' Design Award 2026 in Home Appliance
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 49,172
  • Verification code BB86974ADB · Verify this award
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About Milk Easy Plus Frother

Milk Easy Plus is a premium frother designed by Lavazza to deliver authentic Italian cappuccino at home, featuring a compact, conical shape and a user friendly interface inspired by the Tabli machine. It offers both hot and cold frothing, with a transparent lid for monitoring progress and easy cleaning. The product stands out for its simple operation, bold design, and use of post consumer recycled plastics, while maintaining high standards of aesthetics and quality.

About the Silver A' Design Award

Milk Easy Plus Frother is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Milk Easy Plus Frother is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Milk Easy Plus Frother is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging
Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology
main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge
Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow
Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents
Design patent/registered design
Image Credits
Lavazza

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