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A monochromatic palette dominated by deep charcoal black and cool neutral grays establishes the compositional foundation for this vertically-oriented product study, where Florian Seidl's Workplace…
A refined charcoal gray housing dominates this workplace beverage system composition, photographed from an elevated frontal perspective that reveals both the sculptural volumetric form and the…
Glossy obsidian surfaces define this sculptural beverage system, its voluptuous biomorphic form commanding attention through dramatic chiaroscuro contrast against a pristine white vertical-ridged…
A matte charcoal-black appliance occupies the central register of this composition, its sculptural form presenting a sophisticated study in volumetric geometry and contemporary industrial design…
Florian Seidl's Workplace Beverage System presents a sophisticated exercise in volumetric composition anchored by a dominant charcoal-black thermoplastic housing that establishes immediate visual…

Bronze Home Appliance · 2026

Flavia Aroma Workplace Beverage System

by Florian Seidl

  • Bronze A' Design Award 2026 in Home Appliance
  • CLIENT: Lavazza North America Inc
  • Estimated Number of Design Views: 5,369
  • Verification code 6F8C189E1C · Verify this award
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About Flavia Aroma Workplace Beverage System

Introducing the Flavia Aroma, designed for North American coffee enthusiasts seeking convenience and quality. This state of the art brewer delivers aromatic coffee and other beverages. Its compact design fits small and home offices. The machine boasts a unique brewing system guaranteeing perfect in cup results without cross contamination. The patented freshpack offers a range of beverages from different brands in multiple sizes. The brewer is easy to clean and certified for commercial use.

About the Bronze A' Design Award

Flavia Aroma Workplace Beverage System is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Flavia Aroma Workplace Beverage System is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Flavia Aroma Workplace Beverage System splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging
Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags
Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge
The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents
Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits
Lavazza North America Inc

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