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Concentric arcs of warm champagne-toned illumination define the spatial architecture of Tsung Han's Retail Store, establishing a radial compositional schema that governs circulation, visual…
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Bronze Interior · 2026

Lap AI Taipei Retail Store

by Tsung Han Lee

  • Bronze A' Design Award 2026 in Interior
  • CLIENT: LAPT_A. Intelligence Ltd.
  • Estimated Number of Design Views: 6,436
  • Verification code 6B4039371A · Verify this award
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About Lap AI Taipei Retail Store

Lap AI is a compact retail interior that rethinks laptop buying as a guided service journey rather than display driven browsing. Inspired by the swipe gesture, the plan forms a curved loop that reveals products step by step, supporting quick comparison before moving into one to one consultation and aftercare. AI assisted matching and expert guidance help customers find the right device with confidence. Warm white lighting, champagne toned metal and translucent panels create a calm, screen like atmosphere that reduces visual noise and builds trust.

About the Bronze A' Design Award

Lap AI Taipei Retail Store is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Lap AI Taipei Retail Store is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Lap AI Taipei Retail Store splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
Dimensions & Packaging
Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
Tags
Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
Production Technology
Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
Design Challenge
The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
Research
This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
Inspiration
Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
Project Duration
The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
Operation Flow
Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
Image Credits
Photography: Mr.Warmth Studio

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