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Bepi Giuseppe Povia's Masseria Auraterrae Nature Resort unfolds across the visual field as a masterfully composed architectural landscape captured during the luminous transition between late…
Captured from an elevated vantage point that reveals the comprehensive spatial choreography of Bepi Giuseppe Povia's Masseria Auraterrae Nature Resort, this architectural ensemble demonstrates a…
Warm ochre stucco surfaces and bleached limestone foundations establish the chromatic and material foundation of Bepi Giuseppe Povia's Masseria Auraterrae Nature Resort, presented here through a…
Weathered cream stone rises in harmonious tiers across the picture plane, establishing Bepi Giuseppe Povia's Masseria Auraterrae Nature Resort as a masterwork of vernacular architectural restoration…
Bepi Giuseppe Povia's Masseria Auraterrae Nature Resort presents a luminous architectural composition grounded in the vernacular tradition of whitewashed Mediterranean rural structures, wherein the…

Iron Architecture · 2025

Masseria Auraterrae Nature Resort

by Bepi Povia

  • A' Design Award 2025 in Architecture
  • CLIENT: BPI&G + Partners
  • Estimated Number of Design Views: 10,562
  • Verification code DC46E05EBD · Verify this award
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About Masseria Auraterrae Nature Resort

Masseria Auraterrae is a nature resort located in Polignano a Mare, Puglia, Italy. The project restores a historical building of 3000 square metres within 120000 square metres of land. The design follows the Roots concept, which values traditional practices, local materials and construction techniques passed down through generations. Locally available materials reduce transport needs and support the local economy. Rainwater harvesting, renewable energy and organic waste management are integrated. Stone epigraphs and other historic elements were preserved.

About the A' Design Award

Masseria Auraterrae Nature Resort is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Masseria Auraterrae Nature Resort is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Masseria Auraterrae Nature Resort is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties
Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging
3000 Sqm Historical Building
120000 Sqm Land Management
Tags
Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology
Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge
Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research
Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration
Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration
The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow
Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.

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