Iron Cosmetic Product · 2025
Gentle X Electric Toothbrush
by Kunal Momaya and Atul Zanjurne
- A' Design Award 2025 in Cosmetic Product
- CLIENT: Tusk Oral Care
- Estimated Number of Design Views: 30,385
- Verification code 930859A78D · Verify this award
Colors
About Gentle X Electric Toothbrush
Gentle X is an electric toothbrush designed for daily oral care. The brush attaches magnetically to a wall mounted dock that also works as a wireless charging station, so the device is kept off bathroom surfaces and cross contamination is reduced. Three brushing modes are offered: Clean, Sensitive and Whitening. Soft charcoal bristles give a gentle clean, and a travel cap with UV-C light disinfects the bristles during storage. The slim body is rated IPX7 for water resistance, and a sonic motor reaches 40,000 vibrations per minute.
About the A' Design Award
Gentle X Electric Toothbrush is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Gentle X Electric Toothbrush is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Gentle X Electric Toothbrush is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- GentleX redefines smart oral care with a wireless, magnetic charging system and an elegant wall mounted dock. This elevated design reduces cross-contamination on bathroom surfaces. Its Travel Cap with UV-C sterilization ensures complete hygiene on the go, while the ultrasleek form factor makes it compact yet powerful.
- Dimensions & Packaging
- Diameter: 20 mm x Height: 223 mm, Charging type: Wireless magnetic charging (integrated dock) & Type-C, Vibration speed: 40,000 vibrations/min, Working Voltage: 4.2V ~ 3.2V, Battery life: 40 days (2x/day, 2 min/session) & upto 100 days (with Wall Mount), Battery Specification: Li-ion battery, 10440 model, 550mAh, Waterproof Rating: IPX7, Motor Type: Sonic Motor
- Tags
- Electric Toothbrush, Oral Care, Wireless Charging Mount, Magnetic Wall Mount, UV-C Sterilisation, Travel-Friendly Design
- Production Technology
- GentleX has IPX 7 water-resistance keeping it protected against splashes and moisture.
- Design Challenge
- The biggest challenge in designing GentleX was integrating wireless charging into a slim, ergonomic form while ensuring 100 days battery life and IPX7 waterproofing. Embedding a compact coil system, optimizing power efficiency, and achieving seamless sealing required multiple PCB iterations and precision engineering. Advanced CAD modeling, material selection, and prototyping helped create a minimalist, high-performance design.
- Research
- The design of GentleX is rooted in extensive research on oral hygiene and user preferences. Ergonomic studies guided the toothbrush’s shape and size for maximum user comfort. Collaborations with dental professionals ensured compliance with oral health standards. Research on UV-C light verified its efficacy in bacterial elimination, and tests on bristle materials optimized gentleness and cleaning efficiency, resulting in a toothbrush that meets both practical and aesthetic needs.
- Inspiration
- GentleX is inspired by the elephant (strong, intelligent, and gentle), symbolizing both power and care in oral hygiene. Traditional toothbrushes and many existing electric models often lack ergonomics, hygiene solutions, and convenience-driven features. We envisioned GentleX as a seamless blend of technology, hygiene, and aesthetics, transforming the daily routine of brushing into an effortless and premium experience.
- Project Duration
- Duration: 4 to 5 months (Started- Sept 12 2024, completed- Jan 5 2025), Location: Mumbai (India)
- Operation Flow
- The toothbrush magnetically attaches to the wall mount, which serves as a wireless charging dock. Users can switch between three brushing modes- Clean, Sensitive, and Whitening to suit individual needs. The UV-C Travel Cap actively disinfects the bristles, ensuring bacteria-free storage. The soft charcoal bristles provide a deep yet gentle clean, ensuring optimal oral health.