Bronze Interior · 2025
Pepsi Diner Milan 2024 Experiential
by PepsiCo Design and Innovation
- Bronze A' Design Award 2025 in Interior
- Estimated Number of Design Views: 18,895
- Verification code BE01D7847A · Verify this award
Colors
About Pepsi Diner Milan 2024 Experiential
Pepsi Diner Milan 2024 is a pop-up diner interior created as a temporary brand space in Milan. The design brings the New York diner concept to Europe, as the first activation of the diner outside the United States. The interior applies the new Pepsi logo and visual identity system. References to Italian pop culture, including soccer and music, are used within the space, and programming with Italian celebrities was curated for guests. The aim was to connect with European audiences by including local culture in the brand story.
About the Bronze A' Design Award
Pepsi Diner Milan 2024 Experiential is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pepsi Diner Milan 2024 Experiential is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pepsi Diner Milan 2024 Experiential splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.