Silver Advertising · 2025
Gatorade Rookie Bottle Stainless Steel Bottle
by PepsiCo Design and Innovation
- Silver A' Design Award 2025 in Advertising
- Estimated Number of Design Views: 22,942
- Verification code 39EBF080AB · Verify this award
Colors
About Gatorade Rookie Bottle Stainless Steel Bottle
Gatorade Rookie Bottle is an insulated stainless steel water bottle designed for young athletes. The reduced size is easier for children to hold and drink from. A built-in carrying handle supports mobility, and a dent-resistant shell protects the bottle when dropped. A leak-proof straw cap limits spills. The double-wall stainless steel interior provides more than 24 hours of insulation. The design was developed with feedback from parents and youth athletes, who identified mobility, durability and cleanability as the main needs.
About the Silver A' Design Award
Gatorade Rookie Bottle Stainless Steel Bottle is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Gatorade Rookie Bottle Stainless Steel Bottle is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Gatorade Rookie Bottle Stainless Steel Bottle is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- Inspiration
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.