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Skyline Stories Modern Stand by Smart Design Expo - Marzena Michalska commands immediate attention through its striking verticality, where three luminous columnar elements wrapped in warm amber and…
Smart Design Expo - Marzena Michalska's Skyline Stories Modern Stand orchestrates a sophisticated dialogue between organic verdancy and industrial refinement through a meticulously calibrated…
Smart Design Expo's Skyline Stories Modern Stand organizes a sophisticated architectural and spatial vocabulary through four vertical display towers fabricated in richly figured walnut veneer, each…
Sleek architectural panels in matte charcoal establish the pavilion's rectilinear perimeter, their horizontal slat composition creating rhythmic optical texture while permitting partial transparency…
Smart Design Expo - Marzena Michalska's Skyline Stories Modern Stand presents a rigorously composed environmental graphic installation characterized by a sophisticated interplay between organic…

Gold Trade Show · 2025

Skyline Stories Modern Stand

by Smart Design Expo Marzena Michalska

  • Golden A' Design Award 2025 in Trade Show
  • CLIENT: Smart Design Expo
  • Estimated Number of Design Views: 31,947
  • Verification code C08D861224 · Verify this award
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About Skyline Stories Modern Stand

Skyline Stories is an exhibition stand created for a trade fair. The stand has two levels. Custom steel columns support an elevated floor at 4.2 metres, and a 10.5 metre beam allows an open display span. LED towers 6.5 metres high act as multimedia displays and form an urban skyline effect. A cantilevered balcony of 2.5 by 5 metres carries vertical gardens above the visitors. Materials include dark laminated panels with stone and black stained wood decors, with gold and copper details. Visitors move between levels and view the products from different angles.

About the Golden A' Design Award

Skyline Stories Modern Stand is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Skyline Stories Modern Stand is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Skyline Stories Modern Stand creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Press Kit

Unique Properties
This exhibition stand redefines traditional fair space through its exceptional vertical design and open architecture. The key feature is an elevated upper level creating double-height spaces that showcase products in their true architectural scale. The design integrates multimedia towers reaching 6.5m, creating an urban skyline effect while serving as dynamic content displays. A distinctive cantilevered balcony introduces suspended gardens, adding natural elements above visitors' heads.
Dimensions & Packaging
Materials used included a set of dark, elegant laminated panels featuring stone and black-stained wood decors. These were complemented by details in gold and copper tones. The client's products were showcased in a specially selected gold-copper finish.
Tags
booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology
The stand integrates advanced engineering solutions with custom steel columns supporting a 4.2m elevated floor. A specialized 10.5m beam enables open-span display, while 6.5m LED towers are stabilized through concealed floor bases. The 2.5m x 5m cantilevered balcony supports vertical gardens. Construction integrates seamlessly with multimedia elements within the architectural framework.
Design Challenge
The project faced significant engineering hurdles including a non-standard floor height of 4.2m (versus typical 3m) to accommodate tall product displays. The key challenge was maximizing limited space while maintaining stand openness. This was achieved through innovative structural solutions and the integration of a large cantilevered balcony (2.5m x 5m) for vertical gardens. Each challenge required balancing architectural vision with exhibition safety regulations and space constraints.
Research
Research focused on merging exhibition design with urban architectural storytelling. Through analysis of vertical space utilization and visitor flow patterns at trade fairs, we developed a multi-level design concept inspired by Manhattan's skyline. The study of multimedia integration in architectural spaces led to innovative solutions for product presentation. The resulting design transformed technical displays into an urban narrative, maximizing vertical space while maintaining accessibility.
Inspiration
The design draws inspiration from Manhattan's iconic architecture, particularly its distinctive skyline and the historic Flatiron Building, where Aluprof contributed to its renovation. The concept reimagines urban verticality through a series of LED-covered towers that mirror contemporary skyscrapers. The integration of multimedia elements and elevated gardens reflects modern urban development's balance between technology and nature, while demonstrating architectural capabilities at true scale. We drew inspiration from cascading architecture, creating a flowing, multi-level design.
Project Duration
The project was created in the first half of October 2024 in Poznan. Construction was completed between December 2024 and January 2025 in Munich. The project was exhibited at BAU Munich in 2025.
Operation Flow
The space creates a natural visitor journey across multiple levels. Ground floor showcases large-scale products at true height, while multimedia towers display dynamic content. An elevated walkway offers new perspectives of exhibits below, and a cantilevered garden balcony provides an unexpected vertical element. This multi-level flow enables visitors to experience products from different angles, revealing new aspects at every turn.
Patents
Trademark (2025) Smart Design Expo.
Image Credits
Image #1: (Photographer) Patryk Lewinski, 2025
Optional Image #1: (Photographer) Patryk Lewinski, 2025
Optional Image #2: (Photographer) Patryk Lewinski, 2025
Optional Image #3: (Photographer) Patryk Lewinski, 2025
Optional Image: #4: (Photographer) Patryk Lewinski, 2025

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