Iron Software · 2025
Seek AI Web Application
by Eric Wu
- A' Design Award 2025 in Software
- CLIENT: Seek AI
- Estimated Number of Design Views: 14,783
- Verification code 3E44FD35B6 · Verify this award
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About Seek AI Web Application
Seek AI is a web application that lets business users ask questions about their data in plain language. Seek AI converts natural language questions into SQL code using large language models and a custom agent framework. The platform connects to data warehouses such as Snowflake, BigQuery and Redshift. A chat interface is combined with an expandable SQL editor, so each query can be reviewed and refined. An assistant panel supports work inside the editor. Users can also create visualizations and share insights with collaborators.
About the A' Design Award
Seek AI Web Application is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Seek AI Web Application is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Seek AI Web Application is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
- Dimensions & Packaging
- Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
- Tags
- Generative AI, enterprise application, data analytics
- Production Technology
- Seek AI utilizes large language models to generate queries.
- Design Challenge
- The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
- Research
- In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
- Inspiration
- I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
- Project Duration
- The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
- Operation Flow
- With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
- Image Credits
- Image credit: Eric Wu
Video credit: Eric Wu