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Jobs Chin, Alon J and Ye Nan's Ipick Wet Toilet Paper presents a pristine white flexible-film package photographed against a pure neutral background in carefully controlled studio lighting conditions…
Jobs Chin, Alon J and Ye Nan's Ipick Wet Toilet Paper presents a meticulously composed product interaction photograph employing shallow depth of field and precise directional lighting to foreground…
Jobs Chin, Alon J and Ye Nan's Ipick Wet Toilet Paper presents a pristine white flexible polymer package rendered against an ethereal high-key background that dissolves into luminous neutrality…
Ipick Wet Toilet Paper by Jobs Chin, Alon J and Ye Nan presents a meticulously composed product photography arrangement dominated by an achromatic palette of pristine whites and cool neutral grays…
Jobs Chin, Alon J and Ye Nan's Ipick Wet Toilet Paper presents a meticulously orchestrated triptych composition rendered in a predominantly desaturated palette of cool grays, luminous whites, and…

Bronze Cosmetic Product · 2025

Ipick Wet Toilet Paper

by Jobs Chin

  • Bronze A' Design Award 2025 in Cosmetic Product
  • Estimated Number of Design Views: 32,691
  • Verification code 9D57C087EB · Verify this award
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About Ipick Wet Toilet Paper

Ipick is a wet toilet paper designed for people with toileting issues such as hemorrhoids or constipation. Wet toilet paper is made of non-woven fabric, which is soft but also fragile. In most products the folded edges are hard to see, so several sheets tear off together when pulled. Ipick makes the edge of each sheet visible through a pattern-embossing process that uses precision rollers to form micro-patterns on the surface. One sheet is released at a time, so use is quick, clean and hygienic. A batch dyeing method gives even color.

About the Bronze A' Design Award

Ipick Wet Toilet Paper is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Ipick Wet Toilet Paper is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Ipick Wet Toilet Paper splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
People suffering from toileting issues, such as hemorrhoids, or constipation, often use wet toilet paper to alleviate pain and discomfort during bowel movements. However, most wet toilet paper is designed to be soft and retain moisture, and the interfolds within the paper are usually not visible, causing multiple sheets to tear off easily when pulled. Ipick has redesigned wet toilet paper, making the edges of each piece of paper visible, allowing you to quickly and smoothly pull out each sheet!
Dimensions & Packaging
Width 180mm x Depth 100mm x Height 50mm
Tags
wet toilet paper, non-woven, single-sheet, soft, moist, easy separation, hygiene, comfort, sensitive skin, innovative design
Production Technology
The Ipick Wet Toilet Paper features a revolutionary design that enhances the visibility of sheet edges through a patented pattern-embossing process. This process uses precision rollers to create micro-patterns on the paper's surface, allowing each sheet to be easily distinguished and separated with minimal effort. Post-production, a specialized batch dyeing technique is applied for even color distribution and gentleness on sensitive skin.
Design Challenge
The biggest challenge was gaining market acceptance for our wet toilet paper. We had to change entrenched user habits and compete with familiar brands. Overcoming this involved understanding consumer psychology, conducting market research, and creating an effective marketing strategy to highlight our product's unique value.
Research
Type of Research: User-Centered Design Study.
Research Objectives: To improve wet toilet paper usability for those with toileting issues.
Methodology: Mixed methods, combining qualitative user interviews and quantitative product testing.
Data Collection and Tools: Surveys, interviews, and prototype testing kits.
Participants: 86 adults with toileting issues, 54% male, 46% female.
Results: 90% reported easier sheet separation; 85% felt increased comfort.
Insights: Users prefer easy-to-separate sheets for hygiene and efficiency.
Impacts: Design enhances user comfort and product acceptance in the personal care market.
Inspiration
Wet toilet paper is essential for people experiencing constipation, hemorrhoids and difficulty in bowel movements. It effectively relieves constipation and prevents related illnesses. However, it is made of non-woven fabric, which makes it softer but also more fragile. When pulling out wet toilet paper impatiently and quickly, it is easy to tear several layers that are stacked together.
Project Duration
The project started in February 2024 in Chengdu and finished in April 2024 in Chengdu, and was awarded in K-DESIGN AWARD 24.
Operation Flow
Ipick Wet Toilet Paper is designed for easy and clean use. To operate, simply pull a sheet from the pack, and the embossed edges ensure only one sheet comes out at a time, avoiding mess. The soft, moist texture gently cleanses, providing comfort and reducing pain during sensitive moments. Its performance is superior due to the even sheet separation, which is both hygienic and efficient.
Patents
Copyrights belong to Jobs Chin and Alon Jiang
Image Credits
Image #1: Photographer Pengjie Qin, Ipick, 2024.
Image #2: Photographer Pengjie Qin, Ipick, 2024.
Image #3: Photographer Pengjie Qin, Ipick, 2024.
Image #4: Creator Hanyi J, Ipick, 2024.
Image #5: Creator Hanyi J, Ipick, 2024.

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