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ELTO Consultancy's U Magic Medical Cosmetic Institution presents a reception environment where pristine white surfaces establish the dominant chromatic foundation, punctuated by rhythmic insertions…
U Magic Medical Cosmetic Institution orchestrates an interior environment where pristine materiality and architectural precision converge to establish a reception space characterized by luminous…
U Magic Medical Cosmetic Institution by ELTO Consultancy orchestrates a monumental interior volume defined by the interplay of luminous white architectural surfaces and dramatic black rectilinear…
ELTO Consultancy's Medical Cosmetic Institution presents a luminous interior characterized by a sculptural helical staircase that ascends through a double-height atrium bathed in cool-toned ambient…
ELTO Consultancy's Medical Cosmetic Institution presents a striking aerial vista capturing a sculptural chandelier installation suspended within a helical stairwell void, where the composition…

Bronze Interior · 2025

U Magic Medical Cosmetic Institution

by Elto Consultancy

  • Bronze A' Design Award 2025 in Interior
  • CLIENT: Elto Consultancy
  • Estimated Number of Design Views: 10,276
  • Verification code 81765B4345 · Verify this award
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About U Magic Medical Cosmetic Institution

U Magic is the interior design of a medical cosmetic clinic in Jiaojiang, China. The design blurs the boundary between interior and exterior, so that the space and its surroundings harmonize. Spatial volumes are reconfigured to form a new order of overlapping and undulating blocks, shaped by a combination of lines and curves. A spiral staircase connects the two floors and follows the constraints of the existing building structure. Warm lighting at 3500K softens the atmosphere, while light and shadow add depth along the spatial lines.

About the Bronze A' Design Award

U Magic Medical Cosmetic Institution is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. U Magic Medical Cosmetic Institution is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. U Magic Medical Cosmetic Institution splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
The design process begins by focusing on creating the right atmosphere and spatial sequences. It blurs the boundaries between the interior and exterior, allowing the space and environment to seamlessly harmonize. By reconfiguring spatial volumes, the design establishes a new spatial order that immerses individuals in an atmosphere where they can enjoy the beautiful space without distractions.
Dimensions & Packaging
Based on the existing building structure, the design connects two floors by incorporating a spiral staircase that adapts to the building’s original structural constraints. This artistic staircase not only enhances spatial flow but also introduces a distinctive minimalist, avant-garde style and a fresh sensory experience.
Tags
Healing Space, Patient-Centric Design, Functional Aesthetics, Collaborative Workflow, Holistic Well-being
Production Technology
The design follows a balanced spatial construction principle to reconstruct contemporary beauty and commercial spaces using a combination of lines and curves. The transition of different blocks within the space reorganizes the structure, creating overlapping and undulating forms that evoke a sense of mystery and romance. These immersive spatial transitions unfold a captivating narrative, enhanced by the interplay of light and shadow.
Design Challenge
Creativity drives this design, turning the design process into a structured play of endless possibilities. To soften the overall ambiance, the lighting design opts for a warm 3500K color temperature, avoiding the starkness of overly white or cold lighting. The subtle interplay of light and shadow along the spatial lines creates a deep, layered effect, enriching the visitor's experience and enhancing the depth of the space.
Research
In this space, time becomes a significant yet flexible concept. The design embraces the present moment, using creative temporal dislocation to create moments where people and spaces meet and stand apart. This design approach adds a lively, rhythmic quality to the environment, weaving a captivating story that ignites the imagination.
Inspiration
The design of U+Magic Medical Cosmetic Institution in Jiaojiang is inspired by Aristotle's First Principle. This principle emphasizes the importance of breaking down complex problems into basic elements and then reassembling them from the ground up to find the best solution.
Project Duration
The project started in March 2024 and completed in June 2024 in China.
Operation Flow
The varying form and function create a visually striking focal point that captures attention and elevates the overall spatial feel. Each renovated area stands on its own while staying connected, catching light and encouraging creative exploration.

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