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Saturated vermillion and cadmium red suffuse the entire visual field of INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition, creating an enveloping chromatic…
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition presents a striking contemporary intervention within an urban architectural context, where a dramatically…
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition transforms an urban architectural canvas into a luminous crimson beacon of extraordinary spatial poetry…
Cadmium scarlet and vermillion red hues saturate every visible surface of this immersive spatial installation, creating an all-encompassing chromatic environment where fabric billows and folds in…
INCEPTION Cultural & Creative Co., Ltd's See The Unseen Immersive Ephemeral Art Exhibition presents an architectural intervention saturated in a monochromatic field of intense cadmium red light that…

Silver Fine Art · 2024

See The Unseen Immersive Ephemeral Art Exhibition

by Inception Cultural and Creative Co,. Ltd

  • Silver A' Design Award 2024 in Fine Art
  • CLIENT: GuangZhou TaiKooHui
  • Estimated Number of Design Views: 101,423
  • Verification code 02AC9A8ED4 · Verify this award
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Colors

About See The Unseen Immersive Ephemeral Art Exhibition

As the Lunar New Year approaches while most embrace a visible dragon design, the team aim to create a memorable dragon experience that elevates visitors' imagination and memory of the hidden dragon. By partnering with Penique Productions for Taikoo Hui Mall’s CNY, it integrated artistic techniques and mediums to make the dragon elusive with red recyclable film to craft a glass box, this reimagined space offers a sense of elusive presence that enhances the visitor's immersion into the concept of the dragon, aiming to bring new year blessings them in the newly redefined space of the mall.

About the Silver A' Design Award

See The Unseen Immersive Ephemeral Art Exhibition is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. See The Unseen Immersive Ephemeral Art Exhibition is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. See The Unseen Immersive Ephemeral Art Exhibition is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Dimensions & Packaging
L3 GlassBox (33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE)
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Patents
INCEPTION Cultural & Creative Co Ltd.,

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