Iron Advertising · 2024
Travel Buddy Browser Game
- A' Design Award 2024 in Advertising
- CLIENT: Holidayextras.de
- Estimated Number of Design Views: 44,379
- Verification code 3BA50B3379 · Verify this award
Colors
About Travel Buddy Browser Game
Travel Buddy is an interactive adventure that playfully showcases Holiday Extras' products. The parallax game world creates a virtual travel experience as players navigate. In the role of a travel buddy, players guide a couple in vacation planning, offering tips for a successful trip. The advice leads to a humorous travel type test, uncovering one's vacation behavior. Alongside exploring the product range, players gain insights into their own travel preferences.
About the A' Design Award
Travel Buddy Browser Game is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Travel Buddy Browser Game is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Travel Buddy Browser Game is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
