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Bronze Photography · 2024

Tokyo Giants Season Visuals Advertisement

by Kenichiro Shirota and Masaki Oshiro

  • Bronze A' Design Award 2024 in Photography
  • CLIENT: Tokyo Yomiuri Giants
  • Estimated Number of Design Views: 277,380
  • Verification code 95DC86024D · Verify this award
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About Tokyo Giants Season Visuals Advertisement

Tokyo Giants Season Visuals is a series of photographic posters created for a professional baseball team in Japan. The visuals combine two photographs arranged as continuous scenes, so that still images express the drama of baseball in the manner of a film. The player photographs capture joy, anger and sadness, and are taken from high and unusual angles. The season concept marks the 89th anniversary of the team, as the number 89 means baseball in Japanese. A joint visual of the men's and women's teams expresses the spirit of diversity.

About the Bronze A' Design Award

Tokyo Giants Season Visuals Advertisement is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Tokyo Giants Season Visuals Advertisement is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Tokyo Giants Season Visuals Advertisement splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
This design uses two photos. By arranging continuous scenes even though they are still images, the drama of baseball is expressed like a movie. In order to express the drama of baseball, the player photos incorporate scenes of the players' joy, anger, sadness, and joy into the design. The angles include high angles and other angles, creating an expression that has never been seen before.
Tags
Tokyo Giants, Yomiuri Giants, Tokyo Baseball, Japan Baseball, Tokyo Dome,
Inspiration
The Tokyo Giants are the oldest baseball team in Japan.
The year 2023 marks the 89th anniversary of the team's founding, and "89" means baseball in Japanese; to make the 2023 season the "Year of Baseball," the season concept was set as "89 IS MY LIFE. A series of visual posters express the drama of baseball. In addition, for the first time in the history of the baseball team, a joint men's and women's team visual was created to express the spirit of diversity.
Project Duration
The visual was unveiled to coincide with the opening of the Japanese professional baseball season at the end of March 2023. It will be used throughout the season in and around Tokyo Dome, the home stadium of the Tokyo Giants, as well as on the website.

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