Iron Event · 2023
In Chali Artistic Communication of Brand Content
by Leung MukChi
- A' Design Award 2023 in Event
- CLIENT: Shenzhen Endess3 Culture Communication Co., Ltd
- Estimated Number of Design Views: 26,893
- Verification code 4EB01DBE74 · Verify this award
Colors
About In Chali Artistic Communication of Brand Content
In Chali is an immersive interactive exhibition created for the tea drink brand Chali. The exhibition takes tea as its theme and presents Chinese mountains, rivers, plants and tea leaves through digital projection and touch sensitive installations. Visitors move through the space and experience the landscape in an immersive way. A fragrance system releases the scent of tea, so the exhibition is perceived through sight, sound and smell. The design joins tea culture, visual art and the brand concept in one continuous journey.
About the A' Design Award
In Chali Artistic Communication of Brand Content is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. In Chali Artistic Communication of Brand Content is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. In Chali Artistic Communication of Brand Content is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China