Bronze Interior · 2023

Sun Dachun Store

by Ling Lin

Bronze A' Design Award 2023 in Interior
CLIENT: Fungc Hh Design
Estimated Number of Design Views: 10,288
Verification code 397D16ABB2 · Verify this award

View at A' Design Award Press Release

Colors

About Sun Dachun Store

Sun Dachun is a fashion store interior completed in 2021 in Jiangsu, China. The design uses pure geometric shapes and blocks within a relatively square layout. The main facade display, the clothing display, the fitting room, the VIP room and the cashier counter are connected along one walking line. White artistic paint is combined with black and silver finishes to unify the space. Track spotlights integrated in the ceiling highlight the clothes, and mirrors extend the view. The interior supports the brand image and the in-store experience.

About the Bronze A' Design Award

Sun Dachun Store is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sun Dachun Store is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sun Dachun Store splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags: interior design, store, fashion, material, modern
Production Technology: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration: The project finished in 2021 in Jiangsu, China.
Operation Flow: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.