Silver Interior · 2022
Amplifying Identity Office Design
- Silver A' Design Award 2022 in Interior
- CLIENT: DB&B Pte Ltd
- Estimated Number of Design Views: 16,220
- Verification code 122F109333 · Verify this award
Colors
About Amplifying Identity Office Design
Amplifying Identity is an office interior design located at Asia Square in Singapore. The workplace spans three floors and covers a total area of 9,300 square meters. Fifty collaboration spots and five large meeting rooms are distributed across the floors to support flexible and hybrid working. Bespoke environmental graphics are applied to corridors and wall spaces to present the company culture, leadership principles and history. Carpets made from sustainable material, low volatile organic compound paint and zoned lighting are used to limit the environmental impact.
About the Silver A' Design Award
Amplifying Identity Office Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Amplifying Identity Office Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Amplifying Identity Office Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
