Bronze Performing Arts · 2022

Amore New Performing Art

by Chia-Hui Lu

Bronze A' Design Award 2022 in Performing Arts
CLIENT: Egret Cultural and Educational Foundation
Estimated Number of Design Views: 74,009
Verification code EB22A3ED66 · Verify this award

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About Amore New Performing Art

Amore is an avant-garde production created to elevate the artistry of performing, conceptual, kinetic, digital, video, and abstract art. Paintings by Paul Chiang are 3D animated and catalyzed to life. The metamorphic moving art intertwine and interact in a marriage with its soul mate, music. Though the focus is love, it also unites human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside eastern elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse western classical music performing art. All in to achieve a mutual interdependence Yin-Yang balance.

About the Bronze A' Design Award

Amore New Performing Art is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Amore New Performing Art is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Amore New Performing Art splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties: AMORE is an avant-garde production created to elevate the artistry of performing art. It is a performing, conceptual, kinetic, digital, video, and abstract art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.
Dimensions & Packaging: Live performance on a Steinway Piano at the National Taiwan Concert Hall.
Animation Film projected on stage overhead.
Computer Animation by Maya, After Effects.
Film: DCP, 16:9, Digital
Tags: Amore, New Performing Art, Cross Art, Performing Art, Abstract Art, Conceptual Art, Kinetic Art, Digital Art, Video Art, Multimedia, Piano, Pianist, Composer, Chia Hui Lu, Paul Chiang, Egret Foundation, Paul Chiang Arts and Cultural Foundation
Production Technology: Repertoire: Chopin 4 Ballades (unbounded imagination), Listz, Liebestraume (Dream of Love) No.3, Tchaikovsky, Romeo and Julie (tragic), and Chia-Hui Lu's compositions: Butterfly Orchid (devoted love) and Tango (a dance with my soul mate, my piano).
Paul Chiang's selected paintings: Song Without Words, Imagination of Lotus, Silver Lake, Meditation on Eternity, Transfigure, Mtn Range of Taiwan, Luxembourg Garden, Pisilian, Saint Sulpice, Notre Dame, 100Yr Temple, Debussy Keyboard, On Wings of Song.
Design Challenge: Creating art is like a pregnancy and birth. It is a long arduous road, but when it bears fruit, you leave a legacy that may inspire future generations. Pairing and synching appealing animations to music and debuting in a live concert adds enormous complexities. If a picture is worth a thousand words, then a digital video art blended with dramatic music is beyond words. Amore is a unique performing art that touches the heart.
Research: Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. Amore brings my colorful musical imaginations to life. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. Amore morphs into a conceptual, kinetic, digital and video art.
Inspiration: Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside the Five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in to achieve a mutual interdependence Yin-Yang balance.
Project Duration: The documented film was edited and exhibited at Art Taipei on Oct 2019. The latest edition was revised on April 2021. The duration of the film is about one hour and twelve minutes.
Operation Flow: Love can be heaven and hell. Amore is a brew of my emotional rollercoaster and cultural up bringing. Music and art purify the body, mind, and soul. It also inspire, triggering the inner voice of creativity. There are connections, imitations, mutations, variations, oppositions and expansions in between the themes, developments, bridges, sections and keys. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.
Patents: Amore is designed, produced and owned by Chia-Hui Lu.
Tango is a music arrangement by Chia-Hui Lu.
Butterfly Orchid is composed by Chia-Hui Lu.
Original paintings are by Paul Chang which the Egret Cultural and Educational Foundation have the rights to use and reproduce.
Image Credits: IP/ Copyright / Images / Photos / Music / Video / Animation produced and owned by Chia-Hui Lu