Da Ya Li Roast Duck Restaurant

Da Ya Li Roast Duck Restaurant
by Ao Zhang

• Awarded April 15, 2021
• CLIENT: Beijing Da Ya Li Catering Co., Ltd.
• 6.447

The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine. The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.