Iron Architecture · 2021

The Hub Tourism

by Nidal Ammache

A' Design Award 2021 in Architecture
CLIENT: Ammache Architects
Estimated Number of Design Views: 11,450
Verification code 03685B03E5 · Verify this award

Visit Site View at A' Design Award Press Release

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About The Hub Tourism

The Hub is a mixed use development designed for tourism in Healesville, Victoria, Australia. The project combines a heritage market, an epicurean center, a brewery, a hotel, a restaurant and a function center. A pedestrian link connects all uses across the six acre site. The buildings step down to follow the topography, and earth materials relate the development to the surrounding landscape. The design concept brings the outside in and opens the site to walking visitors. The intent is to support local tourism while keeping the character of the neighborhood.

About the A' Design Award

The Hub Tourism is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. The Hub Tourism is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. The Hub Tourism is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties: mixed use development combining of Heritage market, epicurean center, brewery, hotel, restaurant and function center

the design concept is to bring the outside in

the design linked by unique pedestrian link service all uses on the site

the challenge on this design of which gain local council support is to maintain the unique neighborhood character by designing building will attract and support the tourism hub for Healesville in Victoria Australia
Dimensions & Packaging: land size 6 acres
step down the project to connect strongly with earthwork and topography of the site
Tags: Tourism,community,sustainability,neighborhood,people connection, holiday, landscaping,culture,antic
Production Technology: using the nature of the site and location inspired us to open up the design and engage pedestrian. however, materials used will reflect the connection of the project with the surrounding and add more value with using earth materials
Design Challenge: the hardest part is to satisfy neighborhood character and people lives within, it was about 3000 objection of which withdrawn after understanding the benefits and quality contribution of the project. this considered to be huge value
Research: marketing research regarding tourism has been undertaking together with business plan, the research indicated that Healesville one of the best areas attract people with high taste on food and wine
Inspiration: the motivation of my design is the happiness of human been, with all the pressure of our life, its nice to provide people hub that will take people away from the routine and enjoy the country life style with the best food and wine and shopping
healthy life is the key of our happiness, mixed with comfortable building that accommodate sustainability and enjoy normal life with healthy environment- main philosophy is to bring outside in
Project Duration: Healesville- Melbourne - Australia
3 years construction time
Operation Flow: the Hub is a tourism project will function as a whole or individually, the Epicurean, Brewery center for relaxation and tasting best wine and food so you can relax in the hotel overnight with huge energy for the next day to visit the Antic market
Image Credits: image 4/ Jun Ma