Iron Advertising · 2020
Use What Moves You Outdoor Campaign
by Pancho Gonzalez and Cristian Chavez
- A' Design Award 2020 in Advertising
- CLIENT: Inbrax
- Estimated Number of Design Views: 14,647
- Verification code 719DCE1847 · Verify this award
Colors
About Use What Moves You Outdoor Campaign
Use What Moves You is an outdoor advertising campaign created for Bazar Metro, the official store of the Santiago de Chile Metro. The store sells products such as t-shirts, mugs, bottles and cups. The campaign is displayed inside the subway, where many passengers travel every day. The concept plays with the verb to use, inviting daily riders to use Metro products in ordinary life. Each image shows a person with a Metro item in a calm everyday situation. The campaign was produced with photography and digital image editing.
About the A' Design Award
Use What Moves You Outdoor Campaign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Use What Moves You Outdoor Campaign is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Use What Moves You Outdoor Campaign is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
