Bronze Advertising · 2021
The 15th Games of Jiangxi Poster
- Bronze A' Design Award 2021 in Advertising
- CLIENT: Jiangxi Provincial Games Organizing Committee
- Estimated Number of Design Views: 10,228
- Verification code 828587EDC9 · Verify this award
Colors
About The 15th Games of Jiangxi Poster
The 15th Games of Jiangxi is a series of posters created for a provincial sports meeting held in Jingdezhen, a city known for porcelain. The posters combine ceramic culture with sports elements. Ceramic pieces replace the original sports items in each image, creating a distinct visual mood. The series was produced with photography and image editing software, joining ceramic and sports materials into single compositions. Each poster measures 700 by 1000 millimetres and is displayed as outdoor advertising. The design links traditional craft with modern sport and promotes local urban culture.
About the Bronze A' Design Award
The 15th Games of Jiangxi Poster is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The 15th Games of Jiangxi Poster is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The 15th Games of Jiangxi Poster splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood. - Dimensions & Packaging
- 700 mm x 1000 mm
- Tags
- Poster, Ceramic, Jingdezhen
- Production Technology
- Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
- Design Challenge
- The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
- Research
- This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
- Inspiration
- As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.
Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.
The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. - Project Duration
- The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
- Operation Flow
- These posters are used for outdoor advertisements.
- Image Credits
- Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
